8 tips for creating brochures

Printed brochures are effective advertising media and are ideal for presenting extensive information. In contrast to digital media, a brochure often receives more attention and is read several times.

1. Purpose of the brochure
What do I want to communicate? Is it a company brochure or a product brochure? Who is my target group? These are the questions you should ask yourself first. The brochure is a figurehead, it shows customers or potential customers who you are or what you offer.

2. The optimal format
How do I want to distribute the brochure? Do I hand it in personally or do I send it by post?
If you deliver the brochure in person, it can be in an unusual special format: square, disproportionately long or high.
If you send the brochure by post, it often makes more sense to use a standard format. It is also important to observe the postal regulations regarding packaging and postage in advance.

3. Designing the brochure
How should my brochure look? Flashy, informative, classic?
The design should be clearly adapted to the target group and comply with the design guidelines. Other important points are:

  • A clearly structured and sensible structure of the content.
  • An easily readable font.
  • Good and clear structuring of texts and images. 

4. The right type of binding
What is the right type of binding for my brochure?
There is no such thing as right or wrong. Certainly, the number of pages is a decisive factor, and one's own preference also comes into play here. It makes sense to staple a brochure that is filed in a binder with ring loops, while for contents of 80 pages or more, for example, a glued or Wir-O binding is chosen. 

Staple binding:
Ideal for image brochures, product brochures, magazines, magazines with 8 to 80 pages.

Loop stitching: 
Perfect for price lists, training documents, scrapbooks, factsheets with a length of 8 to 80 pages.

PUR bound (soft cover):   
Suitable for catalogues, text-picture brochures, postcard booklets from 20 pages.

Wire-O binding: –> open 100% lay flat.
The solution for manuals, operating instructions, training documents, presentation handouts, theses from 6 to 500 pages.

5. The right printing process
Which printing process should I choose?
The most important factor here is the print run. We have compiled the most important points for you:

Advantages digital printing:

  • Suitable for small print runs up to approx. 1,000 ex. (depending on the size)
  • For personalised brochures
  • Photo-realistic printing

 Advantages of offset printing:

  • Cost-effective from approx. 500 ex.
  • Printing of spot colours (Pantone, metallic, luminous colours)

6. The perfect paper
Should I choose a uncoated or a coated paper?
The paper should match the content and the target group:

Natural papers:
Uncoated paper is not finished and therefore feels rather rough. It is perfect for underlining messages or emotions.A 100% recycled paper is also certainly worth considering, as it additionally conveys a high standard of ecological sustainability.

Coated papers:
Coated paper is perfect for intense colours and thus brilliant image reproduction.

7. The small plus with a big effect
Do I want to make my brochure look better?
Then it is worth finishing the cover with a gloss varnish or a drip-off varnish. This gives the surface additional protection against mechanical influences.

8. The very personal address
Is that possible with a brochure?
Sure, to personalise the cover a placeholder is placed and a list with the individual content is created. This is delivered to the printer together with the print file and everything else is done by the experts.

 

Were we able to answer your questions?
If you need more information, please contact us: info@onlinedruck.ch.

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